
Here is a collection of archival footage gathered from my group’s recent research trip to Milan.
#DreamTeamTakesMilan
dreamteamtakesmilan.wordpress.com

Here is a collection of archival footage gathered from my group’s recent research trip to Milan.
#DreamTeamTakesMilan
dreamteamtakesmilan.wordpress.com

Here is a collection of archival footage gathered from my group’s recent research trip to Milan.
#DreamTeamTakesMilan
dreamteamtakesmilan.wordpress.com

Check out the promotional video of Coventry University’s Ruth Guy and Emmanuel Johnson discussing their student-staff collaboration project, ahead of the upcoming JISC Change Agents event in Lincoln.

As a team, we intended to discover the reality of Fashion and Counterfeit Culture in the city of Milan.
Check out the film below to find out what we discovered!
Directed by Emmanuel Johnson and Shamim Miah
Produced by Dream Team
Cinematography by Shamim Miah, Emmanuel Johnson, Jordan Kelman and Mandeep Sagoo
Edited by Emmanuel Johnson

I am Emmanuel, and I am the Director and lead Producer of our documentary production. My role involves making sure that our aims are adhered to whilst producing, getting back to the group with ideas, and finally, ensuring that everything goes smoothly on set.
The final documentary shall reflect our research and discovery into desire and counterfeit culture, a visual and audio reflection of the city of Milan, our conversations with participants along the way, and highlights of our journey so far, as a team.
I have documented each production day we have had by writing posts for the documentary section of the blog.
Representations are not complete, they are illusions.
Featuring Ade Oyeyipo. Director of Photography – Sheikh Shahnawaz. Directed/ Produced/ Edited by Emmanuel Johnson.
Our adventure started very early in the morning, we got a cab at 4.15am to the airport, we arrived, checked in our bags and went straight through to departures to grab a bite to eat.
7.00am rolled around so quickly, and we were heading to the gate before we knew it, we were thankful to be leaving the miserable rain of England behind us.
The plane was very small which was a new experience for some of us, and with a flight time of 1.45hr we barely had time to sleep on the plane. Those who were awake managed to get some great photos of the Alps.

When we arrived at Milan airport we collected our luggage and faced our first challenge of locating the metro. Soon after we exited the terminal we saw electronic billboards displaying adverts against counterfit products , explaining that you could go to prison, if…
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Day 2 here in Milan started with breakfast and a meeting with the whole team, we used this time to plan today’s agenda.
Alex had organised a friend of his Doris, to come to Milan and act as a translator so that the group could attain some interviews, from passers by in the street. Shay, Emmanuel, Alex , Shamz and Camille met Doris and started approaching people for interviews and attained 6! Including a focus group with fashion students from the local university. The questions involved discussing social media and fashion.
Kate, Jordan, Candy, Coco and Mandeep headed out towards a local market that was five minutes away from the hotel. This was worlds away from Milans main city streets. The streets were filled with stalls selling everything from detergent and clothes to meat and cheese. We noticed that the coats that were for sale were a similar style to…
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The day started off with a meeting back at our residence, where we decided as a team that it would be more effective to split into two groups and cover the production of two separate things.
Alex, Shay and myself (Emmanuel) decided to meet up with one of our participants from the previous day for a recorded conversation on fashion, capitalism and emotional wants.
Shay took on the role of interviewer, I directed, and Alex covered the session via photography.
The location of shoot was of particular interest to us, as designs seemed very simple and experimental, promoting an environment for the expression of self, properly. Our participant arrived with two other friends of his, then we proceeded to obtain a written consent from the shop owners, agreeing to allow us film, and the participants acknowledging likewise.
I set up my tripod, camera and radio microphones and we started filming each of…
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Our production began early in the morning around 10:30am. Alex asked his friend Doris to meet the production team in the Duomo area, and she agreed to be our translator and participant for the limited number of hours she had available. Shay, Alex, Shamim, Camille and myself (Emmanuel) headed down to Duomo.
The weather was bright sunny, which worked well in our favour, as it would result in the use of a low ISO camera setting, resulting in clearer images from our recording.
The production kicked off with the set up of my tripod, with the assistance of Shamim, who acted as a Production Assistant, as well as Co-photographer, alongside Alex for the day. I proceeded to set up the Radio Mics and make sure that they were positioned correctly onto the the jacket of our participant, Doris.

We decided to film in less busy areas of Duomo, in order…
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